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Home / FACULTAD DE CIENCIA DE DATOS E INTELIGENCIA ARTIFICIAL / Course in Big Data applied to Marketing

Course in Big Data applied to Marketing

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About this course

This course in Big Data applied to Marketing is aimed at students and marketing or IT professionals who wish to acquire knowledge about big data applied to marketing and all those interested in orienting their profession within a growing sector...

University degree

200 h

Online

8 ECTS (Créditos)

Qualification of Course in Big Data applied to Marketing

University Degree in Big Data applied to Marketing with 200 hours and 8 ECTS credits by the Catholic University of Murcia.

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Objectives

Develop and implement a Big Data project within the marketing area.

To understand all the steps to follow within a Big Data project.

Deepen the scope and economic valuation of a Big Data project.

Analyze and manage the data obtained.

Use CRM and Business Intelligence tools.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This course in Big Data applied to Marketing prepares you to carry out big data projects with topics oriented to digital marketing. You will learn what digital marketing is all about, as well as web analytics, learning to analyze quantitative and qualitative information. You will be able to establish Business Intelligence products such as Balanced Scorecards, Decision Support Systems and Executive Information Systems.

Who is it aimed at?

Career opportunities

Thanks to the Course in Big Data applied to Marketing you will be able to develop your professional career as a big data marketing analyst, technological advisor specialized in big data and marketing, consultant, business analyst, etc. You will be able to work in any online company, analyzing and managing the data that support the marketing strategy.