Objectives

To understand the fundamentals of cultural innovation and its relevance in business and economics.

Develop innovation management skills in cultural organizations.

Master communication and cultural marketing strategies, integrating the digital approach and sponsorship practice.

Analyze consumer behavior and apply strategies for attracting audiences in cultural environments.

Manage cultural products and communication strategically, planning media and fostering innovation.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Cultural Management you will be prepared to lead modern cultural management, providing you with the tools to implement innovation, develop communication and marketing strategies, attract audiences, manage cultural products strategically, take advantage of digital resources and participate in cultural cooperation. In addition, you will be able to address and contribute to cultural policies in the international arena.

Who is it aimed at?

This Diploma in Cultural Management is aimed at professionals and aspiring professionals in the field of cultural management, managers of cultural organizations, those responsible for communication and marketing in the cultural field, as well as those interested in international cultural policies who seek to update and strengthen their skills in the cultural environment.

Career opportunities

The professional opportunities of this Diploma in Cultural Management include roles such as cultural manager, responsible for communication and marketing in cultural organizations, specialist in attracting audiences, analyst of international cultural policies, and roles related to cultural cooperation. There is also the possibility of undertaking cultural projects.