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Artificial Intelligence Applied to Business Course

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About this course

University degree

100 h

Online

Qualification of Artificial Intelligence Applied to Business Course

Accreditation certificate in Artificial Intelligence Applied to Business with curricular value issued by Da Vinci University.

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Objectives

To understand the concept of Business Intelligence and its relevance in the information society.

To analyze the architecture of a Business Intelligence solution and its implementation in the departments.

Identify the concepts of Master Plan, Strategic Plan and Annual Operating Plan.

To become familiar with the operational systems and ETL processes in a BI system.

Evaluate the advantages and risk factors associated with the use of Business Intelligence.

Learn about the main Business Intelligence products, such as Balanced Scorecards.

Content

UNIT 1. BUSINESS INTELLIGENCE AND THE INFORMATION SOCIETY

Defining the concept of Business Intelligence and the Information Society
Architecture of a Business Intelligence solution
Business Intelligence in the company's departments
Concepts of Master Plan, Strategic Plan and Annual Operating Plan
Operational Systems and ETL Processes in a BI system
Advantages and Risk Factors of Business Intelligence

UNIT 2. MAIN BUSINESS INTELLIGENCE PRODUCTS

Balanced Scorecards (BSC)
Decision Support Systems (DSS)
Executive Information Systems (EIS)

UNIT 3. DATA MINING OR DATA MINING AND AUTOMATIC LEARNING

Introduction to Data Mining and Machine Learning
KDD Process
Data Mining Models and Techniques
Application Areas
Text Mining and Web Mining
Data mining and marketing

UNIT DIDACTIC 4. DATAMART. DEPARTMENTAL DATABASE CONCEPT

Approach to the DataMart concept
Data extraction, transformation and loading (ETL) processes
Data Warehou
Exploitation tools
Tools for OLAP cube development

UNIT 5. DATAWAREHOUSE OR CORPORATE DATA WAREHOUSE

Overview. Why DataWarehouse?
Structure and Construction
Implementation Phases
Features
Data Warehouse in the Cloud

UNIT DIDACTIC 6. BUSINESS INTELLIGENCE AND ANALYTICS TOOLS

Types of BI tools
Commercial BI products
Open Source BI products
Benefits of BI tools

UNIT DIDACTIC 7. INTRODUCTION TO DATA VISUALIZATION.

What is data visualization?
Importance and tools of data visualization
Data visualization: Basic principles

UNIT 8. TABLEAU

What is Tableau? Uses and Applications
Tableau Server: Architecture and Components
Tableau Installation
Workspace and Navigation
Data Connections in Tableau
Types of filters in Tableau
Sorting data, groups, hierarchies and sets
Tables and charts in Tableau

UNIT DIDACTIC 9. D3 (DATA DRIVEN DOCUMENTS)

D3 Fundamentals
D3 Installation
D3 Operation
SVG
Data types in D3
Bar chart with D3
Scatter plot with D3

UNIT DIDACTIC 10. GOOGLE DATA

Google Data Studio

TEACHING UNIT 11. QLIKVIEW

Installation and Architecture
Data Loading
Reporting
Data Transformation and Modeling
Data Analysis

UNIT 12. POWER BI

Introduction to Power BI
Installing Power BI
Data modeling
Data visualization
Dashboards
Data sharing

UNIT DIDACTIC 13. CARTO

CartoDB

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This course in Artificial Intelligence Applied to Business prepares you to master the fundamentals of business intelligence and its application in business. You will acquire practical skills in the design and implementation of Business Intelligence solutions, as well as in the use of data analysis tools and techniques for strategic decision making. You will be prepared to make the most of the information available.

Who is it aimed at?

This course in Artificial Intelligence Applied to Business is aimed at entrepreneurs and students who want to be introduced to computer science on the application of Business Intelligence in business. No previous knowledge in the field of artificial intelligence or data analytics is required. This course will provide the necessary foundations to understand and effectively apply Business Intelligence tools and techniques in various business contexts.

Career opportunities

With the career opportunities of this course in Artificial Intelligence Applied to Business you will have access to a wide range of job opportunities in the field of Business Intelligence. You will be able to work as a data analyst, Business Intelligence consultant, business intelligence project manager and digital marketing specialist.