Objectives

Promote innovation in cultural organizations.

Develop effective cultural marketing and communication strategies.

Understand audience behavior and apply attraction strategies.

Manage cultural products and plan communication strategically.

Use digital resources and social networks in cultural management.

Participate in national and international cultural cooperation projects.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Cultural Management you will be prepared to lead innovative cultural projects, implement communication and marketing strategies in the cultural field, effectively manage cultural products, use digital resources and participate in cultural cooperation projects. It also provides you with the necessary tools to understand and apply cultural policies in the context of foreign policy.

Who is it aimed at?

This Diploma in Cultural Management is aimed at professionals and students interested in cultural management, communication and marketing in the cultural field. It is relevant for cultural managers, communication managers in cultural organizations, artists and cultural entrepreneurs.

Career opportunities

The professional opportunities of this Diploma in Cultural Management are cultural manager in public and private institutions, responsible for communication in cultural organizations, specialist in cultural marketing, cultural advisor for international projects and collaborator in the development of cultural policies at national and international level.