UNIT 1. EVOLUTION OF THE DENTAL SECTOR. PREVIOUS STUDY AS A STARTING POINT

1. Introduction to Dentistry
2. Oral health
3. Evolution of the dental sector
4. Aesthetics and the dental sector
5. Why are there more and more dental clinics?
6. Malpractice in dental clinics
7. Evolution to the new concept of the dental clinic
8. Business Plan for dental clinics

UNIT 2. THE DENTAL CLINIC

1. Dental clinic structure
2. Dental office organization
3. Hand instruments
4. Dental materials

TEACHING UNIT 3. HUMAN RESOURCES IN DENTAL CLINICS

1. The dental team
2. Dental assistant
3. Labor obligations

TEACHING UNIT 4. INTEGRAL MANAGEMENT OF THE DENTAL CLINIC

1. Dental clinic as a company
2. Legal form of the dental clinic
3. Accounting obligations depending on the legal form
4. The tax calendar

UNIT 5. COMMUNICATION WITH THE PATIENT

1. Communication as a key point in the relationship with the patient in dental clinics
2. Levels of communication
3. Conversational skills
4. Difficulties and obstacles in communication
5. Communication with patients

UNIT 6. SOCIAL SKILLS

1. Social skills
2. Patient care

UNIT 7. MARKETING AND CUSTOMER SERVICE IN DENTAL CLINICS (I)

1. The marketing strategy of the dental clinic
2. Product policy
3. Price policy
4. Distribution policy
5. Communication or advertising policy
6. Functional dependency: organization charts and interrelationships
7. Fundamental functions developed in customer service
8. Marketing in the company and its relationship with the customer service department

UNIT DIDACTIC 8. MARKETING AND CUSTOMER SERVICE IN DENTAL CLINICS (II)

1. Establishing communication channels with the customer
2. Selling to the customer in general
3. Generalization of after-sales service
4. Relations with the clientele of the dental clinic
5. Customer loyalty
6. Guidelines in the treatment of complaints and objections

UNIT DIDACTIC 9. WAREHOUSE. MATERIALS CONTROL WITHIN THE DENTAL CLINIC

1. Instrumental and basic material
2. Material resources management
3. Stock management
4. Waste management in a dental clinic

DIDACTIC UNIT 10. DENTAL LAW APPLIED TO DENTAL CLINIC MANAGEMENT

1. Professional Ethics
2. Basic Concepts and Principles
3. Professional Practice
4. Professional Attitude
5. Professional and Para-Professional Relations
6. Research and Publications
7. Code of Ethics and Deontology and the Collegial Organization
8. Rights of Patients and Users of Oral Health
9. Rights of Dentists and their Professional Relations