Objectives

Learn the fundamentals of the sports and e-sports industry.

Discover firsthand everything that surrounds marketing in the sports industry.

Know the structure to follow to carry out the marketing and communication plan.

To assimilate the key actions for the successful management of a sports brand.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Sports Management and Marketing you will have the opportunity to learn the new trends in the world of marketing aimed at sports, e-sports and deepening in the specific strategy of this type of companies. You will have the opportunity to study how to carry out an online marketing strategy, analyzing successful campaigns, and of course, learning from common mistakes.

Who is it aimed at?

This Diploma in Sports Management and Marketing is ideal for sports industry professionals, marketing and communication experts, entrepreneurs, and graduates, as well as e-sports enthusiasts who wish to improve their skills and knowledge in marketing and communication adapted to the online environment, in order to boost their business, professional careers.

Career opportunities

Career opportunities for graduates of the Diploma in Sports Management and Marketing include roles as sports marketing specialists, communication directors, brand managers, e-commerce managers, advertising and promotion coordinators, as well as consultants and advisors in sports marketing strategies for companies and brands in the sector.