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Master of Continuing Education in Pharmaceutical Marketing

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About this course

This Master in Pharmaceutical Marketing is aimed at all recent graduates or professionals in the pharmaceutical, healthcare, or business management and marketing fields, who wish to specialize in the development of marketing strategies applied t...

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University degree

1500 h

Online

60 ECTS (Créditos)

Titulacion

Qualification of Master of Continuing Education in Pharmaceutical Marketing

Double Degree:

  • University's own Master's Degree in Continuing Education in Pharmaceutical Marketing issued by the Universidad Antonio de Nebrija with 60 ECTS credits.
  • Proper University Degree of Master of Continuing Education in Pharmaceutical Marketing, issued and endorsed by the European Institute of Business Studies.(INESEM) "Non-official education and not conducive to obtaining a degree with official character or certificate of professionalism."
  • European Institute of Business Studies

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Universidad Antonio de Nebrija

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Objectives

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To understand the pharmaceutical sector and the application of marketing to it.

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Apply marketing to the process that drugs follow.

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Design a marketing plan to boost the competitive strategy of the pharmaceutical company.

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Undertake various online and offline marketing strategies in the pharmaceutical field.

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Undertake web positioning, advertising and social media actions to capture leads and sell more.

Why choose Master of Continuing Education in Pharmaceutical Marketing?

Do you want to make your way in one of the most exciting and strategic sectors of the business world? If the answer is yes, the Master of Continuing Education in Pharmaceutical Marketing is for you. This program is designed for those professionals and recent graduates who are not content with the ordinary and are looking to excel in the competitive pharmaceutical industry market.

The pharmaceutical sector is not only a key driver in the global economy, but also a constantly evolving field where marketing plays a crucial role. Here, it is not enough to know the rules of the game, you need to write them! This master's degree gives you the tools, knowledge and mindset to become a reference in the design and execution of innovative and effective marketing strategies within this industry.

What will you learn?

From the first module, the master's degree will immerse you in a deep understanding of the pharmaceutical sector and its dynamics. You will learn how to apply marketing strategies in a regulated environment, where every action counts and the right decisions can make a difference. Some of the key points include:

  • Designing pharmaceutical marketing plans that boost companies' competitiveness.
  • Implementing multichannel strategies to connect with different audiences effectively.
  • Detailed knowledge of the rules and regulations governing the drug market.
  • Practical application of real cases, with challenges that simulate the reality of the sector.

Flexible mode and international degree

The master's degree is taught in online mode, which means you can adapt your learning to your own schedule, without sacrificing educational quality. It consists of 1500 hours of training distributed in a plan carefully designed to maximize your learning. In addition, you will obtain a double degree: a degree issued by the Universidad Antonio de Nebrija and a certification endorsed by the European Institute of Business Studies (INESEM), which adds weight and international recognition to your profile.

Why choose this master's degree?

    1. High demand in the labor market. Pharmaceutical companies are looking for marketing specialists capable of navigating in a regulated and competitive sector.
    2. Connection with reality. It's not just about theory; here you'll train with a practical, results-oriented approach.
    3. Expert faculty. You'll learn from active industry professionals with years of experience and success stories under their belts.
    4. Global networking.With peers and faculty from around the world, this master's degree allows you to build valuable professional relationships.

    Benefits of studying at Educa University

    Educa University is not just an educational institution, it is a platform that understands the needs of a digitized and changing world. Through its alliances with prestigious international universities, it ensures you a superior level of training and the necessary tools to excel in your professional career.

    What's next

    After completing the program, you will have the doors open to a variety of roles within the sector: from marketing manager in pharmaceutical companies to strategic consultant in specialized agencies. This master's degree is not only an investment in education, but an investment in your future.

    If you're ready to take the leap into an exciting career full of possibilities, don't think twice. Enroll today and start building a professional profile that stands out in one of the most strategic sectors in the world.

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Content

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Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.

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What does it prepare you for?

The Master in Pharmaceutical Marketing will prepare you to design a comprehensive marketing plan applied to any company or institution in the pharmaceutical sector. You will understand the main online and offline trends in pharmaceutical marketing to apply them in the generation of branding, lead generation and customer conversion. You will lead the marketing and communication strategy of companies in the sector or your own business.

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Who is it aimed at?

This Master in Pharmaceutical Marketing is aimed at all recent graduates or professionals in the pharmaceutical, healthcare, or business management and marketing fields, who wish to specialize in the development of marketing strategies applied to the pharmaceutical sector. As an entrepreneur or businessman you will be able to apply these strategies in your business.

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Career opportunities

This Master in Pharmaceutical Marketing has as main job opportunities those of marketing director, marketing manager, marketing technician, social media manager, marketing consultant, community manager, web positioning specialist, publicist, etc. Within any company or institution within the pharmaceutical and health sector.

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