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Home / FACULTAD DE FARMACIA / Master of Continuing Education in Pharmaceutical Marketing
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This Master in Pharmaceutical Marketing is aimed at all recent graduates or professionals in the pharmaceutical, healthcare, or business management and marketing fields, who wish to specialize in the development of marketing strategies applied t...
See moreUniversity degree
1500 h
Online
60 ECTS (Créditos)
Double Degree:
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Subscribe nowTo understand the pharmaceutical sector and the application of marketing to it.
Apply marketing to the process that drugs follow.
Design a marketing plan to boost the competitive strategy of the pharmaceutical company.
Undertake various online and offline marketing strategies in the pharmaceutical field.
Undertake web positioning, advertising and social media actions to capture leads and sell more.
Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.
The Master in Pharmaceutical Marketing will prepare you to design a comprehensive marketing plan applied to any company or institution in the pharmaceutical sector. You will understand the main online and offline trends in pharmaceutical marketing to apply them in the generation of branding, lead generation and customer conversion. You will lead the marketing and communication strategy of companies in the sector or your own business.
This Master in Pharmaceutical Marketing is aimed at all recent graduates or professionals in the pharmaceutical, healthcare, or business management and marketing fields, who wish to specialize in the development of marketing strategies applied to the pharmaceutical sector. As an entrepreneur or businessman you will be able to apply these strategies in your business.
This Master in Pharmaceutical Marketing has as main job opportunities those of marketing director, marketing manager, marketing technician, social media manager, marketing consultant, community manager, web positioning specialist, publicist, etc. Within any company or institution within the pharmaceutical and health sector.
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