Objectives

To know how a political message is elaborated and how public policies are formulated.

To know the structure of the mass media and how public opinion processes information.

To have the possibility of analyzing the political discourse carried out through the media.

To know which are the marketing strategies in the political field.

To assimilate how electoral behavior works and to know how to evaluate the results of electoral campaigns.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. Además recibirá los materiales didácticos que incluye el curso para poder consultarlos en cualquier momento y conservarlos una vez finalizado el mismo.La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Master of Continuing Education in Political Communication you will have the opportunity to learn how political marketing works focused on political communication, how the political message is elaborated, which are the fundamental theories on electoral behavior, as well as the importance of correctly planning and executing an electoral campaign and its subsequent evaluation.

Who is it aimed at?

This Master of Continuing Education in Political Communication can be aimed at professionals working in marketing and communication companies, political scientists, journalists, and, in short, any student or professional who wishes to develop a professional career in the sector.

Career opportunities

Thanks to this Master of Continuing Education in Political Communication you will have several job opportunities, since its scope of action is very broad: public institutions dedicated to the study of electoral behavior, head of press office in political parties, consulting, political advising or in communication and political marketing agencies.