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Master's Degree in Art Direction and Advertising Design

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About this course

University degree

1500 h

Online

5 ECTS (Créditos)

Qualification of Master's Degree in Art Direction and Advertising Design

Double degree:

Own Master's Degree in Art Direction and Advertising Design issued by the European Institute of Business Studies (INESEM) "Non-official education and not leading to the award of a degree with official status or certificate of professionalism."
University Degree in Art Direction issued by the Universidad Antonio de Nebrija with 5 ECTS credits

Instituto Europeo de Estudios Empresariales

Certificado Universidad Antonio de Nebrija

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Objectives

To develop skills in art direction for TV and advertising.

Enhance multidisciplinary creativity and strategic thinking.

Master tools such as Adobe InDesign, Illustrator and After Effects.

Learn advanced editorial and packaging design techniques.

Understand the importance of visual communication in advertising.

Manage web design, usability and branding projects.

Content

Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 75% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.

What does it prepare you for?

With this Master in Art Direction and Advertising Design you will be prepared to face creative challenges, lead multidisciplinary teams, develop effective branding strategies and manage advertising projects from conceptualization to implementation. You will acquire practical skills in tools such as Adobe InDesign, Illustrator and After Effects, as well as a deep understanding of art direction.

Who is it aimed at?

This Master in Art Direction and Advertising Design is aimed at professionals and graduates in design, audiovisual communication, advertising, as well as for those passionate about art direction and advertising who seek to consolidate their skills. It is ideal for entrepreneurs who wish to boost their advertising projects with a deep knowledge of art direction.

Career opportunities

The professional opportunities of this Master in Art Direction and Advertising Design include positions of art director, senior designer, motion graphics specialist, creative director, editorial design manager, and related roles in advertising agencies, design studios, audiovisual media and companies focused on visual communication and advertising.