Objectives

Understand the creation of business ideas.

Differentiate between linear and platform business models.

Elaborate a Digital Business Plan.

Design effective digital strategies.

Digitize the process of business management and organization.

Manage innovation and technology in companies to improve business competitiveness.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The Business Management Program prepares you to identify and develop viable business ideas, understand the differences between linear and platform-based business models, and develop a solid Digital Business Plan. You learn to design effective digital strategies, digitize organizational management, manage technological innovation and create a coherent Social Media Plan. This Program is your ally to enrich skills in modern business management.

Who is it aimed at?

The Business Administration Program is an excellent opportunity for entrepreneurs, small business owners and self-taught professionals who seek to broaden their understanding of innovative business creation and the adoption of linear and platform business models. With an emphasis on the design of digital strategies, our participants will learn how to digitize the management and organization of their company, manage innovation and technology, as well as develop an effective Social Media Plan. This program is ideal for those who wish to strengthen their skills in planning and executing a Digital Business Plan.

Career opportunities

The Business Administration Program opens the door to multiple job opportunities. Knowledge in business creation, digital strategies and innovation management prepare you to lead projects in the digital era. You will be able to work as a business consultant, innovation manager, digital transformation manager or social media strategist, driving the modernization and effective growth of organizations in various sectors.