Objectives

Apply market and consumer analysis in order to extract the main opportunities and threats.

Distinguish the main marketing and sales strategies applicable to your company.

Design a digital marketing plan to make your company known on the Internet and acquire new customers.

Apply inbound marketing to capture quality leads.

Identify the main advantages of neuromarketing and neurosales.

Incorporate CRM into your company to improve the customer experience and maximize sales.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Sales and Marketing you will have the opportunity to learn how to design and implement an effective marketing and sales plan, with which to improve the results of your company. You will acquire skills in market analysis, strategic management and sales, with which you will become a specialist in generating sales. Become a figure that is in demand by any company in any sector.

Who is it aimed at?

This Diploma in Sales and Marketing can be aimed at any student or professional in the field of business management who wishes to improve their employability or their commercial performance by generating notoriety and income for their business. As an entrepreneur you can also benefit from the training you will acquire to sell your products or services.

Career opportunities

The professional opportunities of this Diploma in Sales and Marketing are those of salesperson, sales director, marketing technician, marketing manager, business developer, key account manager, customer relationship manager, business consultant, export area manager, export manager, commercial agent... or start your own business selling products or services.