Objectives

Develop a Digital Business Plan

Know the Lean Startup methodology and the differences between the linear and platform business model.

Define and know the legal framework that surrounds digital commerce and the company.

To develop all the aspects included in E-commerce, from Web Design to the distinction of the different platforms.

Differentiate the different Online Marketing techniques and how each one of them is developed.

To learn what Inboud Marketing is and the different phases of its creation.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. Además recibirá los materiales didácticos que incluye el curso para poder consultarlos en cualquier momento y conservarlos una vez finalizado el mismo.La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With the Digital Business Management Course, you will be prepared to be able to skillfully manage any part of the process of creating a digital business. From the definition of the strategy to follow, through web design and knowledge of the different digital marketing techniques with which you can work. You will learn about the main E-Commerce platforms and the legal framework that governs them, so that you can detect and solve any possible problem with foresight.

Who is it aimed at?

The Digital Business Management Course is aimed at any professional or student who wants to specialize in the digital area of a business. If you want to undertake and know the many benefits that gives you the digital option, this course is designed so that you can develop with great fluency in the sector.

Career opportunities

With the Course in Digital Business Management you will be able to develop yourself in the different parts of the process of creating an online business. So you can start a new business or advise organizations of different kinds in the creation of an E-Commerce, students will become a key player in the business world, with a specialization in a high demand sector.