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Home / FACULTAD DE PROGRAMACIÓN Y DESARROLLO DE SOFTWARE / Diploma in Web Analytics

Diploma in Web Analytics

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About this course

This Diploma in Web Analytics is aimed at Digital Marketing professionals, web development team, project management and for digital entrepreneurship, in general for anyone looking to improve their understanding and application of web analytics....

University degree

90 h

Online

Qualification of Diploma in Web Analytics

Diploma in Web Analytics issued by St. Lawrence University in collaboration with Euroinnova International Online Education.

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Objectives

Establish effective objectives and KPIs for web analytics.

Master Google Analytics 4, from its interface to advanced data interpretation.

Implement and use Google Tag Manager for accurate and efficient measurement.

Understand attribution models and apply them according to specific contexts.

Use Looker Studio to create visually stunning reports.

Develop analytical skills oriented to SEO and SEM.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Diploma in Web Analytics prepares participants to analyze, interpret and apply advanced data in digital environments. Upon completion, students will be able to optimize digital strategies, improve search engine visibility, adapt to digital trends, create quality reports, manage advertising campaigns and understand user behavior.

Who is it aimed at?

Career opportunities

With this diploma in Web Analytics students will be prepared for roles such as web data analysis for data collection, SEO/SEM specialist, Digital Marketing consulting or Digital Analytics Management. They will also be able to excel in marketing agencies, e-commerce companies and in their own projects for entrepreneurship.