Objectives

Design a media plan to help reinforce brand image

Develop advertising campaigns that connect with your target audience.

Deepen your knowledge of advertising regulations and consumer rights.

Perform the correct monitoring to measure the results of communication campaigns.

Know the different forms of advertising on the Internet

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. Además recibirá los materiales didácticos que incluye el curso para poder consultarlos en cualquier momento y conservarlos una vez finalizado el mismo.La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this University Expert in Pedagogical and Didactic Qualification in the Specialty of Secondary School Processes and Communication Media you will learn to manage advertising campaigns, to know the different media supports, as well as to address your audience correctly. In the same way, you will learn to monitor and measure results to achieve the success of your campaigns.

Who is it aimed at?

This University Expert in Pedagogical and Didactic Qualification in the Specialty of Secondary School Communication Processes and Media is exclusively aimed at students or university graduates who want to broaden and update their knowledge, competencies and training or professional skills.

Career opportunities

The professional opportunities of this University Expert in Pedagogical and Didactic Qualification in the Specialty of Secondary Communication Processes and Media are: Media Manager, Communication Manager, Media Analyst, Advertising Manager, Communication Advisor, Public Relations Director, Content Producer...