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Master in Product Management and Digital Product Design

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About this course

This Master in Product Management and Digital Product Design is aimed at all those professionals with a role in business administration, innovation, marketing or design, who wish to boost the competitiveness of their products in the digital envi...

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University degree

1500 h

Online

60 ECTS (Créditos)

Titulacion

Qualification of Master in Product Management and Digital Product Design

Double Degree: - Own University Degree of Master of Lifelong Learning in Product Management and Digital Product Design issued by the University Antonio de Nebrija with 60 ECTS credits. - Master's Degree in Product Management and Digital Product Design issued and endorsed by the European Institute of Business Studies (INESEM) "Non-official education and not conducive to obtaining a degree with official character or certificate of professionalism".

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Universidad Antonio de Nebrija

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Objectives

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Know how to transform a physical product into a digital one.

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Understand the main elements of digital transformation.

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Establish the digital mindset and acquire the necessary skills.

Why choose Master in Product Management and Digital Product Design?

Do you have that feeling that the digital market is leaving you behind? I get it. The world is changing at breakneck speed and either you ride this wave of transformation, or you stay on the shore watching others succeed while you stay in the same place.

And it's not that you're not good at what you do. It's just that digital products are changing the rules of the game. New tools, technologies, and trends emerge every day. And, if you don't know how to manage all of this, you get left behind. It's that simple.

But, calm down! Because you don't have to do it alone.

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This Master in Product Management and Digital Product Design is the tool you've been looking for to get ahead of the curve. No boring theories or master classes that you can't apply. No, here you will learn to manage real products in today's context. And when I say "real products", I mean those that are in the pockets of millions of people: apps, platforms, digital services that dominate the market.

Imagine this:

You finish the master's degree, and suddenly you know how to design and manage digital products from scratch. You are no longer afraid of facing teams of developers, designers, or even executives who don't understand the importance of a good product strategy.

You stop being a simple executor and become the chief orchestra of the whole process.

  • Enough of feeling invisible!
  • Enough of running out of answers when asked about the next step in product design!

With this master's degree, you'll have the tools, knowledge and confidence to lead the creation of digital products that people love and want to use. And, best of all, you will do it at your own pace, because the program is 100% online. So, if you want to train from the comfort of your couch with a coffee in hand, you can do it.

Who is this master's degree for?

You may be wondering if this master's degree is for you. Well, of course it is if:

  1. You're passionate about the digital world, but feel you don't have the skills to manage it all.
  2. You're sick of being just one more in your job and want to make the leap to more strategic roles.
  3. You want to learn how to design products that not only work, but that users love.
  4. You dream of working in companies where the digital product is king, from tech startups to large corporations.

And the best part is that you don't need to be a tech guru! If you have the motivation, we'll give you the keys.

What will you learn

Product design: From ideation to implementation. It's not just about having a good idea, but understanding the whole process: prototypes, user testing, iterations, to launching products on the market that really solve problems.

Management of multidisciplinary teams: You will lead teams. You will not only be the one making proposals, but the one directing operations. And you will do so knowing how to speak everyone's language: from the developer to the marketing person.

Agile methodologies: You will understand how to apply methodologies such as Scrum or Lean to manage projects efficiently. And, most importantly, you will know how to adapt to rapid changes in the digital environment.

Market analysis: It is not enough to launch a product and hope for the best. Here we'll teach you how to analyze the market, understand user needs and make smart pivots to keep your product relevant.

And best of all, the world is waiting for people like you. Companies are looking for Product Managers who not only follow trends, but create them. And you will be that person!

Internationally recognized certification

On completing the master's degree, you will receive an endorsed certification that will open doors to job opportunities anywhere in the world. Because yes, digital has no borders, and neither does your career.

Also, you have personalized tutoring. No need to get stuck in a subject. If you have a question, you will have an expert who will guide you step by step.

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Content

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Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.

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What does it prepare you for?

This Master in Product Management and Digital Product Design will prepare you to acquire the digital skills and knowledge necessary to lead the development and implementation of digital products in your organization. You will optimize the different processes of design, marketing plan and digitization of your company and give your brand an added value that will be well perceived by the customer.

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Who is it aimed at?

This Master in Product Management and Digital Product Design is aimed at all those professionals with a role in business administration, innovation, marketing or design, who wish to boost the competitiveness of their products in the digital environment, through portfolio development and optimization to achieve strategic objectives.

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Career opportunities

Thanks to the knowledge acquired throughout the Master in Product Management and Digital Product Design, you will be able to develop your career as a digital transformation consultant or in positions such as company management, project and product manager, innovation and development expert, as well as digital marketing specialist.

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