Objectives

To learn the current processes for creating a company's brand.

To know and apply effective strategies for managing a company's brand.

To know the importance of talent management in human resources.

Apply the employer branding methodology as an employee management philosophy.

Attract and retain talent through employer branding.

Description and effective management of Social Media.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Employee Advocacy Specialization will prepare you to understand and apply communication and talent management strategies in an organization, focusing on engaging employees as brand ambassadors. Some key aspects you can expect to learn and develop in this specialization are: Brand Management, Employer Branding or Social Media Management, among others.

Who is it aimed at?

The Specialization in Employee Advocacy is aimed at professionals who wish to acquire in-depth knowledge in the field of organizational communication and, specifically, in strategies related to the participation of employees in the promotion and defense of the organization's brand and values.

Career opportunities

The professional opportunities of the Specialization in Employee Advocacy are in the field of human resources, communication and public relations, such as internal communication manager, Employee Advocacy specialist, Corporate Public Relations manager or organizational communication consultant specialized in corporate social networks.