UNIT 1. INTRODUCTION TO OPERATIONS MANAGEMENT

1. Concept and Context of Operations Management
2. Evolution of Operations Management
3. Operational Planning and Business Planning
4. Operations Management and the Operational Subsystem
5. Objectives of Operations Management
6. Types of Operations Strategies
7. Strategic Operations Plan

UNIT DIDACTIC 2. NATURE OF THE TOURISM COMPANY

1. Conceptualization of the tourism company
2. Internal structure of the company
3. The tourism entrepreneur
4. Context of the tourism company
5. Types of tourism companies

TEACHING UNIT 3. THE CONCEPT OF STRATEGY IN THE TOURIST COMPANY

1. Concept of strategy
2. Strategic attitude
3. Strategic thinking
4. The company as a set of resources and capabilities
5. Strategic implications of the theory of resources and capabilities

TEACHING UNIT 4. INTRODUCTION TO TOURIST OPERATIONS MANAGEMENT

UNIT 5. PLANNING AND MANAGEMENT OF RESOURCES IN TOURISM

UNIT 6. TOURIST MARKETING

1. Justification of the need for marketing in the hospitality and tourism sector
2. Operational marketing and marketing mix in the hospitality and tourism sector
3. Experiential, sensory, or experiential marketing
4. The process of market segmentation and definition of target audience
5. Communication tools according to type of local tourism product: corporate identity, branding, advertising, publications, public relations, tourism fairs, professional meetings, between the supply of tourism products and travel organizers and / or specialized media, events aimed at the final consumer
6. Planning, control of communication actions and organization of promotional events
7. Marketing plan, implementation plan and feasibility
8. Regulatory regulations for the marketing of products and brands