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Diploma in Tourism Operations Management

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About this course

The Diploma in Tourism Operations is aimed at tourism professionals and aspiring tourism professionals, destination managers, hotel managers and entrepreneurs in the industry. It is also suitable for those seeking to efficiently lead tourism ope...

University degree

130 h

Online

Qualification of Diploma in Tourism Operations Management

Diploma in Tourism Operations Management issued by Universidad Hemisferios in collaboration with Instituto Europeo de Estudios Empresariales (INESEM).

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Objectives

Learn strategies to optimize the planning of tourism operations.

Learn about innovative technologies to improve efficiency in operational management.

Investigate operational problems with a practical approach and strategic decision making.

Study leadership and communication skills to manage tourism teams.

Implement ethical and sustainable practices in the management of tourism operations.

Content

UNIT 1. INTRODUCTION TO OPERATIONS MANAGEMENT

Concept and Context of Operations Management
Evolution of Operations Management
Operational Planning and Business Planning
Operations Management and the Operational Subsystem
Objectives of Operations Management
Types of Operations Strategies
Strategic Operations Plan

UNIT DIDACTIC 2. NATURE OF THE TOURISM COMPANY

Conceptualization of the tourism company
Internal structure of the company
The tourism entrepreneur
Context of the tourism company
Types of tourism companies

TEACHING UNIT 3. THE CONCEPT OF STRATEGY IN THE TOURIST COMPANY

Concept of strategy
Strategic attitude
Strategic thinking
The company as a set of resources and capabilities
Strategic implications of the theory of resources and capabilities

TEACHING UNIT 4. INTRODUCTION TO TOURIST OPERATIONS MANAGEMENT

UNIT 5. PLANNING AND MANAGEMENT OF RESOURCES IN TOURISM

UNIT 6. TOURIST MARKETING

Justification of the need for marketing in the hospitality and tourism sector
Operational marketing and marketing mix in the hospitality and tourism sector
Experiential, sensory, or experiential marketing
The process of market segmentation and definition of target audience
Communication tools according to type of local tourism product: corporate identity, branding, advertising, publications, public relations, tourism fairs, professional meetings, between the supply of tourism products and travel organizers and / or specialized media, events aimed at the final consumer
Planning, control of communication actions and organization of promotional events
Marketing plan, implementation plan and feasibility
Regulatory regulations for the marketing of products and brands

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The Diploma in Tourism Operations Management prepares you to work effectively in the industry, mastering strategies for planning, implementation and operational control. You will acquire skills in tourism technologies, resource management and decision making, enabling you to face challenges in dynamic environments and to exercise in managerial roles, contributing to the efficiency and sustainability of tourism operations.

Who is it aimed at?

Career opportunities

The job opportunities of this Diploma in Tourism Operations Management are in operations management in hotels, travel agencies, tourism companies and airlines, and it also prepares you to occupy positions in event management and tourism logistics, contributing to the success and operational efficiency in various sectors of the tourism industry.