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Diploma in Hotel Management

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About this course

The Diploma in Hotel Management is aimed at professionals in the tourism sector, hotel managers, hospitality entrepreneurs and those seeking to enter the industry, thus offering key skills and specialized knowledge to excel in the efficient and...

University degree

90 h

Online

Qualification of Diploma in Hotel Management

Diploma in Hotel Management issued by the Universidad San Lorenzo in collaboration with Euroinnova International Online Education.

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Objectives

Develop leadership skills in effective hotel management.

To learn marketing strategies adapted to the tourism sector.

To learn about financial management to improve hotel profitability.

To assimilate customer service quality and satisfaction.

To master human resources management in the hotel industry.

Content

UNIDAD DIDÁCTICA 1. STRATEGIC ANALYSIS IN THE TOURIST INDUSTRY

Concept and typology of the environment
Analysis of the general environment PEST/EL
Specific environment analysis
PORTER analysis
Threat of entry of new competitors
Threat of substitute products

TEACHING UNIT 2. BASIS FOR STRATEGIC MANAGEMENT IN HOTELS

Introduction to business strategy
Strategic thinking
Essential aspects of strategy
The types of strategies

TEACHING UNIT 3. INTRODUCTION TO THE RESORT

Introduction to resort management
Urban hotels
Holiday hotels
Facilities and services

UNIT 4. THE RECEPTION DEPARTMENT AND CUSTOMER SERVICE

The receptionist
Organization and structure of the reception department
Functional structure of the hotel establishment
Pre-allocation of rooms and rack
Consideration of the term customer
The check in protocol
Lodging organization chart: Step by step
Attention to group customers
The check in and check out book
The chek out protocol

UNIT DIDACTIC 5. HOTEL CUSTOMER EXPERIENCE MANAGEMENT

Importance of experience in the service sector
Customer journey map
Branding and customer experience

UNIT 6. PERSONNEL INFLUENCING THE FINAL EXPERIENCE

Maintenance and cleaning department
Counseling department
Organization and protocol department

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Diploma in Hotel Management prepares you to lead successfully in the tourism industry by acquiring skills in leadership, marketing, financial management and human resources. You will learn to offer high quality services, implement sustainable practices and face operational challenges, developing a comprehensive vision to excel in efficient and ethical hotel management.

Who is it aimed at?

Career opportunities

Career opportunities for this Diploma in Hospitality Management include roles such as hotel manager, operations director, tourism marketing specialist, customer service supervisor, and hospitality management consultant, as well as opportunities in hotel entrepreneurship and leadership positions in the tourism sector.