Objectives

To know the methodology, techniques, tools and areas of application of neuromarketing.

Apply neuromarketing strategies and tactics to the sales force and sales channels.

Use neuroscience resources in marketing and communication research.

Employ perception and emotion-based marketing in the organization's messages.

Understand consumer behavior from the point of view of how the brain works.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Applied Neuromarketing you will obtain the necessary qualifications to implement neuromarketing strategies in any area involved in the communication of the company: management, marketing and communication, sales force and, especially in advertising campaigns and corporate messages. Also plan market research actions aimed at knowing the behavior of the target audience and consumers.

Who is it aimed at?

This Diploma in Applied Neuromarketing is aimed at marketing and communication professionals, commercial profiles, managers and team leaders. It is interesting for profiles specialized in advertising creativity, brand development and branding. Also for entrepreneurs and companies seeking to boost their corporate communication and sales area.

Career opportunities

The professional opportunities of this Diploma in Applied Neuromarketing are positions related to marketing and communication management, sales and commercial area, accounts, advertising creative management. As well as technical occupations in sales, distribution, coordination, representatives, publicist, copywriter, telemarketing and customer service, etc.