Objectives

Know the CRO process: Conversion Rate Optimization.

Study the customer in depth to know what he/she needs at each stage of the conversion funnel.

Learn the different CRO tools.

Optimize interactions with users and improve sales figures.

Impact the audience through copywriting techniques.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in CRO: Conversion Rate Optimization you will learn to develop specific actions to improve the conversion funnel, knowing the customer in depth and detecting new opportunities for improvement. To do this, you will be able to handle the main tools and techniques, such as copywriting or SEO, and you will be able to impact the audience and achieve better business figures.

Who is it aimed at?

This Diploma in CRO: Conversion Rate Optimization is aimed at recent graduates and digital marketing professionals, e-commerce managers and entrepreneurs who wish to broaden their knowledge in the analysis of user behavior and the improvement of web conversions.

Career opportunities

The professional opportunities of this Diploma in CRO: Conversion Rate Optimization are very broad in the digital environment: CRO Specialist, CRO Consultant, CRO Lead, CRO Manager, e-Commerce Manager, Digital Marketing Manager, Digital Entrepreneurship, Trade Marketing Specialist, Usability and User Experience Manager... Access to multiple opportunities.