Objectives

Master SEO and SEM strategies to improve online visibility.

Create and manage attractive and effective digital content.

Implement Inbound Marketing tactics for lead generation.

Use social networks to increase engagement and loyalty.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Diploma in Inbound Marketing prepares you to develop and implement customer-centric online marketing strategies. You will learn how to create valuable content that attracts your target audience, how to use SEO and SEM tools to improve your online presence. You will gain the skills necessary to implement an effective Inbound Marketing strategy and measure its success through web analytics.

Who is it aimed at?

The Diploma in Inbound Marketing is aimed at marketing professionals, content creators, SEO/SEM specialists, social media managers, and anyone interested in learning about modern attraction marketing techniques. It is ideal for attracting and retaining customers through digital content and online marketing strategies.

Career opportunities

After graduating from the Diploma in Inbound Marketing you will be eligible for roles as Inbound Marketing specialists, content creation, social media management, SEO/SEM specialists, and digital marketing strategists. You will be prepared to work in marketing agencies, corporate marketing departments, and as marketing consultants.