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Master's in Digital Marketing
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Home / FACULTAD DE MARKETING DIGITAL / Diploma in Web Positioning
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This Diploma in Web Positioning is aimed at people with knowledge in web services such as designers, developers or web masters. It is also designed for entrepreneurs, students or professionals who want to improve their skills and competences in...
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University degree
130 h
Online
Diploma in Web Positioning issued by Universidad Hemisferios in collaboration with Instituto Europeo de Estudios Empresariales (INESEM).
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Know the concepts of SEO/SMO.
Perform Internet searches, keywords, and advanced search tools.
Analyze the search engine results page (SERP).
Orient your website to the target, defining what your objective is.
Define and use keywords and how to monitor their results.
Optimize the website, using content optimization and meta tags.
Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.
This course in SEO prepares you to improve the visibility and traffic of your website in search engines by applying different tools such as Google analytics, Pagespeed, image optimization and web files, you will learn to use the most effective SEO techniques and strategies. At the end of the course, you will receive a certificate that certifies your specialization in search engine optimization.
This Diploma in Web Positioning is aimed at people with knowledge in web services such as designers, developers or web masters. It is also designed for entrepreneurs, students or professionals who want to improve their skills and competences in web positioning. Previous knowledge of computers and internet is required.
The skills in web positioning are a requirement increasingly demanded in the labor market, especially in the digital marketing sector. By completing this Diploma in Web Positioning, you will be able to access jobs related to web design, work in web consultancies, consulting, SEO or leading the management of social networks.
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