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Home / FACULTAD DE MARKETING DIGITAL / Diploma in Google Analytics

Diploma in Google Analytics

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About this course

This Diploma in Google Analytics is aimed at graduates and marketing professionals who want to dedicate or update their knowledge in data analysis and intelligent data collection to design digital marketing actions. It is also aimed at managers...

University degree

130 h

Online

Qualification of Diploma in Google Analytics

Diploma in Google Analytics issued by Universidad Hemisferios in collaboration with Instituto Europeo de Estudios Empresariales (INESEM).

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Objectives

To know how web analytics works.

Learn how to execute a complete measurement strategy.

Identify key KPIs and metrics in measuring web analytics data.

Make decisions based on analysis and data collection to improve the user experience.

Design specific digital marketing campaigns.

Obtain reports and dashboards.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Google Analytics you will learn to manage the web analytics tool par excellence. You will be able to navigate its interface, learn how to control key indicators, prepare reports and collect the most important data. All this will help you develop strategies that will help improve the conversion of portals and e-commerce and improve engagement with users.

Who is it aimed at?

Career opportunities

The professional opportunities of this Diploma in Google Analytics are very broad, as you can opt for different positions in the field of Digital Marketing and web analytics: expert in web analytics, ecommerce specialist, digital marketing manager, e-commerce manager, digital entrepreneur, data analyst, growth hacker, SEM specialist...