Objectives

Acquire an overview of the pharmaceutical sector and define the role of marketing in the competitive framework.

To be able to develop strategies for effective and quality management in this sector.

To develop the knowledge and skills necessary to design a marketing plan for any product/service.

To analyze situations, design strategies and make marketing decisions in the pharmaceutical field.

To learn and apply the different merchandising techniques in pharmacies.

Effectively manage the shelf and stock of a pharmacy.

Content

Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 75% de los contenidos de la plataforma. Por último, es necesario notificar la finalización de la acción formativa desde la plataforma para comenzar la expedición del título.

What does it prepare you for?

This Advanced Course in Pharmaceutical Marketing. Merchandising prepares you to develop professionally in the pharmacy office, specializing in pharmaceutical marketing and merchandising. You will learn to develop marketing and merchandising strategies in any pharmaceutical center. You will know how to manage stock and optimize the shelf at the point of sale, as well as how to implement animation techniques.

Who is it aimed at?

The Advanced Course in Pharmaceutical Marketing. Merchandising is aimed at pharmacists interested in acquiring knowledge in pharmaceutical marketing and merchandising in order to be able to implement strategies and techniques in pharmacies, as well as professionals in the sector who wish to train in this specialty.

Career opportunities

Thanks to the Advanced Course in Pharmaceutical Marketing. Merchandising you will obtain the necessary knowledge with which you will be able to dedicate your professional career as an expert in pharmaceutical marketing and merchandising, being able to work in any pharmacy implementing marketing and merchandising strategies. If you have a pharmacy, this course will improve the productivity of your company.