Objectives

Learn how to develop an Inbound Marketing strategy.

Get to know the current customer in depth.

Position an ecommerce or web portal through SEO and SEM positioning.

Build long-term relationships with users through emailing.

Study how e-commerce works and the types of ecommerces.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in E-commerce and Digital Marketing you will learn the essential tools in a digital marketing strategy. You will be able to manage with ease in the digital environment, as you will learn how to position a website, create quality content, attract new customers, establish contact with users through emailing... In short, you will acquire the key skills to manage an e-commerce or website successfully.

Who is it aimed at?

This Diploma Course in E-commerce and Digital Marketing is aimed at graduates and marketing professionals who want to learn or update their knowledge in Digital Marketing and learn the latest trends in the digital environment. It is also a perfect complement for entrepreneurship and business management professionals who want to acquire tools to improve their business figures.

Career opportunities

The professional opportunities of this Diploma in E-commerce and Digital Marketing are very broad, as you can work in different roles and perform various functions in the field of Digital Marketing: digital marketing manager, SEO consultant, Inboud Marketing specialist, e-commerce expert, CRO specialist, web positioning, copywriter...