Objectives

Know the business models and companies that make up the sports sector

Establish specialized marketing strategies

To develop a marketing plan for companies in the field.

Identify marketing strategies and actions for sports facilities

Organize and manage sport events

Manage the marketing and communication of e-sport

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Sports Management and Marketing you will obtain the necessary skills to lead the marketing and communication department of any company in the sector, especially in terms of strategies, actions and digital channels. You will learn to design and implement the sector's own tools, such as event organization and sponsorship. As well as trends and developments in environments such as e-sports.

Who is it aimed at?

This Diploma in Sports Management and Marketing is aimed at professional profiles, managers and technicians of the sports industry in any of its modalities. As well as entrepreneurs, companies, initiatives and projects in the sector who want to boost their commercial or personal brand. Also to marketing and communication professionals interested in this field.

Career opportunities

Among the professional opportunities of this Diploma in Sports Management and Marketing are those of marketing manager, communication manager, press or public relations manager, and their technical equivalents. Also as community manager or in the creation of specialized content. In general, in any marketing and communication profile in the sector.