Objectives

To know the principles of Neuromarketing.

To learn the different key Neuromarketing techniques to know the customer in depth.

Understand the brain mechanisms involved in consumer behavior.

Design buying experiences around the information gathered from the customer.

Knowing the guidelines, scope and limitations of Neuromarketing

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With the Diploma in Applied Neuromarketing you will acquire the skills and knowledge necessary to apply neuroscience to the field of neuromarketing and be able to know the customer in depth to improve their experience with the brand. You will be able to make intelligent decisions and design more effective marketing strategies. In addition, you will be able to better detect customer needs and generate a greater connection with the audience.

Who is it aimed at?

This Diploma in Applied Neuromarketing is aimed at all those interested in learning about and applying neuroscience techniques in the field of marketing, such as marketing, sales and market research professionals. In short, it is aimed at any professional interested in gaining in-depth knowledge of consumer behavior.

Career opportunities

The professional opportunities of this Diploma in Applied Neuromarketing are very diverse since you can work in marketing agencies as a brand consultant, product manager, market researcher, customer experience manager, consumer behavior specialist, Neuromarketing analyst...