Objectives

Create content that educates and nurtures customers.

Offer relevant journey and experiences to leads and customers.

Optimize marketing processes through automation strategies.

Apply artificial intelligence tools.

Develop fundamental marketing processes to grow.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Inbound Marketing you will be able to apply inbound marketing strategies to attract and retain customers, as well as attract new prospects. You will also be able to manage a content marketing strategy, plan a content calendar for inbound, understand and apply the art of approaching customers or use inbound tools capable of streamlining processes.

Who is it aimed at?

This Diploma in Inbound Marketing can be aimed at digital marketing professionals who wish to update their knowledge and expand digital strategies, entrepreneurs who need training, senior managers and executives, or professionals from other sectors who want to enter this world.

Career opportunities

The professional opportunities of this Diploma in Inbound Marketing are those of marketing director, director of digital business development. Also positions on advertising, online marketing, e-commerce specialist, digital innovation, responsible for e-business, customer relationship manager (CRM) or those entrepreneurs to boost their business.