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Home / FACULTAD DE MARKETING DIGITAL / CRO course

CRO course

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About this course

This CRO course is aimed at marketing professionals and digital project managers who want to improve the conversion rate of a website. If your goal is to improve the usability of an online business and put the customer in the focus of the strate...

University degree

100 h

Online

Qualification of CRO course

CRO Course Degree with 100 hours issued by the Universidad Latinoamericana ULA in conjunction with Euroinnova International Online Education.

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Objectives

Improve the user experience.

Increase the conversion rate of an online business.

Identify the stage where users abandon the purchase process and the reason why they do so.

Know the different user profiles that enter a website.

Learn how to make an impact through content.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This CRO course prepares you to optimize the conversion rate of website visitors, increasing the performance of digital marketing campaigns. You will be able to identify and implement the most appropriate strategies according to the type of business and customer profile. In addition, you will master the main optimization and data measurement tools. You will become a professional specialized in CRO strategy.

Who is it aimed at?

Career opportunities

The professional opportunities of this CRO course are very varied as you can work as a CRO specialist, E-Commerce Manager, web analyst, UX specialist...Develop your professional career and acquire advanced training that will allow you to give the final boost to your career in a profession highly demanded by any organization.