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Home / FACULTAD DE MARKETING DIGITAL / Curso en Data Driven Marketing

Curso en Data Driven Marketing

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About this course

This course in Data Driven Marketing is aimed at all those professionals who want to train in a booming sector such as Big Data, Business Intelligence and data analysis. It is aimed at both business and marketing professionals and recent graduat...

University degree

100 h

Online

Qualification of Curso en Data Driven Marketing

Certificate of accreditation of the Course in Data Driven Marketing with curricular value issued by Da Vinci University.

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Objectives

To know how Big Data and Business Intelligence work.

Detect market opportunities and trends

Know the concept of Customer Relationship Management (CRM) and its implementation benefits.

To be able to effectively detect and analyze customer data in order to improve customer satisfaction.

Optimize the efficiency of marketing campaigns

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This course in Data Driven Marketing prepares you to acquire the necessary knowledge in the analysis and collection of data to develop more effective and results-oriented marketing strategies. You will be able to identify opportunities and improve the conversion rate of a business. In addition, you will learn automation tools that will allow you to obtain better results.

Who is it aimed at?

Career opportunities

The professional opportunities of this course in Data Driven Marketing are very broad in the world of digital marketing as you can work as a marketing manager, CRM Specialist, Data Analyst, Digital Marketing Consultant, Big Data Specialist, Expert in market research and business intelligence...