Objectives

Learn the fundamentals of neuromarketing.

Discover first-hand everything that surrounds neuromarketing in marketing and business management.

To know the structure to follow to design an effective neuromarketing strategy.

To assimilate the key actions for monitoring customer perception and generating proposals through neuromarketing.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Applied Neuromarketing you will have the opportunity to learn the new trends within the world of neuromarketing in the company, delving into the specific strategy of sensory marketing and neuro-sales. You will have the possibility to study how to carry out irresistible proposals, analyzing successful strategies, and of course, learning from common mistakes and best practices.

Who is it aimed at?

This Diploma in Applied Neuromarketing is ideal for marketing and business development professionals, entrepreneurs, advertising creatives and recent graduates, as well as neuromarketing and innovation enthusiasts who wish to improve their skills in sensory marketing and neuro-sales, in order to boost their business and career opportunities.

Career opportunities

Career opportunities for graduates of the Diploma in Applied Neuromarketing include roles as business development specialists, marketing directors, product managers, commercial agents, neuromarketing experts, startup entrepreneurs, creative publicists, as well as consultants and advisors in neuromarketing and sales strategies for companies.