Objectives

Understand the concept of corporate communication and its scope.

To implement channels that favor the assimilation of the corporate culture.

Plan actions to promote the corporate image.

Design internal communication actions.

To manage the company's public relations.

Correctly communicate corporate social responsibility actions.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Corporate Communications you will have the opportunity to lead the communications department of any organization. You will be in charge of the company's branding strategies and tools and will be able to carry out internal communication, relationship marketing and public relations actions. You will also be able to advise management.

Who is it aimed at?

This Diploma in Corporate Communications is aimed at marketing and communications professionals seeking a specialization in branding. Professionals in journalism, advertising, content creation, media relations and public relations. Human resources and management professionals. As well as companies that want to improve their communication.

Career opportunities

Among the main professional opportunities of this Diploma in Corporate Communications are those of communication manager, cabinet manager or public relations, as well as company spokesperson. These skills are useful for any managerial or technical position in communication and marketing, as well as for any brand representative.