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Diploma in Creative Branding: Communication and Management of Creative Brands

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About this course

University degree

200 h

Online

Qualification of Diploma in Creative Branding: Communication and Management of Creative Brands

Diploma in Creative Branding: Communication and Management of Creative Brands with 200 hours issued by UTEG University in conjunction with Euroinnova International Online Education.

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Objectives

To learn the fundamentals of creative branding.

Discover firsthand everything that surrounds design thinking in creativity and brand management.

Know the structure to follow to design an original brand using creative thinking techniques.

To assimilate the key actions for the successful launch of a brand with sensory and relational marketing techniques.

Content

UNIT 1. WHAT IS A BRAND? DEFINITION AND INTEGRANTS

What is a brand?
Brand personality and structure

UNIT 2. BRAND CREATION PROCESSES

Strategic planning
Brand Equity or brand value
The image as a communicator

TEACHING UNIT 3. THE BRAND AND ITS COMMUNICATION

Traditional methods of communication
The presence of the brand in the online media
Visual communication

TEACHING UNIT 4. STRATEGIES AND BRAND MANAGEMENT

Brand architecture model
The brand manager as manager
Brand meaning management - brand identity
Storytelling
Branded content and product placement
Personal branding - how to create your own brand
Other manifestations - cool hunting, insight detection
Packaging
Merchandising or the brand turned into a product

UNIT 5. EXPERIENCE MARKETING

Experiential Marketing according to Schmitt
The phases of experience
The 7 I's of Experiential Marketing
Storytelling and Storylistening
Developing an Experiential Marketing strategy
Customer Experience and Smart Engagement

UNIT 6. SENSORY MARKETING

From the sensory buyer to the recurring customer
The customer as prescriber
The dopamine circuit
Effects of marketing to psychological stimuli
Process of changing consumer habits
Generation of recurring sales

UNIT 7. RELATIONAL MARKETING

Conceptualization of relationship marketing
Customer loyalty
Analysis tools in loyalty programs
Ethics in relationship marketing

UNIT DIDACTIC 8. DESIGN THINKING

Introduction to Design Thinking
The process in Design Thinking
Methodology in Design Thinking

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Creative Branding Communication and Creative Brand Management you will have the opportunity to learn the new trends in the world of creative branding in the company, delving into the specific strategy of design thinking and marketing. You will have the possibility to study how to carry out innovative branding, analyzing successful strategies, and of course, learning from common mistakes and best practices.

Who is it aimed at?

This Diploma in Creative Branding Communication and Creative Brand Management is ideal for marketing and business development professionals, entrepreneurs, advertising creatives and recent graduates, as well as branding and innovation enthusiasts who wish to improve their skills in creative development, in order to boost their business and career opportunities.

Career opportunities

Career opportunities for graduates of the Diploma in Creative Branding Communication and Creative Brand Management include roles as business development specialists, marketing directors, product managers, project managers, startup entrepreneurs, creative publicists, as well as consultants and advisors in creative branding and marketing strategies for companies.