Objectives

Obtain an approach to the concept of communication and those elements that surround it to make it effective.

To know how to properly address different audiences.

To know how to create quality content.

To learn how to define strategies and objectives that allow us to obtain the best results.

Master the use of different social networks and communication channels.

To be able to show and represent the brand image of a company (branding).

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Digital Communication you will develop general and specific skills, related to different areas, to communicate effectively in different media. You will learn to shape appropriate messages to the different formats and segments you want to address and you will have the ability to carry out strategies focused on representing a brand, company, product or service, giving it the maximum possible value.

Who is it aimed at?

This Diploma in Digital Communication is aimed at students, professionals and entrepreneurs in the areas of communication, sociology, journalism, marketing, advertising, etc., interested in focusing on Digital Communication and develop professionally in this sector, as well as people without previous training who want to get started in this area.

Career opportunities

The professional opportunities of this Diploma in Digital Communication are based on different areas. From small businesses, to marketing departments in companies, or newspapers, you can develop professionally as an editor, copywriter, content manager, communication consultant or technician in online and offline media, among others.