Objectives

Know the structure and steps to develop a marketing plan.

Develop and implement marketing mix strategies and policies.

Know consumer behavior and the factors that influence it.

Conduct market research and make demand forecasts.

Identify and design differentiating competitive advantages.

Understand the most innovative communication and advertising strategies to create brand awareness.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The Diploma in Marketing course will help you gain in-depth knowledge of the elements of the marketing mix and manage all strategic decisions around product policy, pricing, distribution and communication. You will analyze the behavior of your target audience and develop disruptive communication strategies to increase the visibility of a brand or business in both physical and digital channels.

Who is it aimed at?

This diploma in Marketing is aimed at students and recent graduates who want to specialize in marketing and learn about the latest developments related to strategic and product marketing, direct, relationship and customer marketing. Also professionals, entrepreneurs, managers and businessmen who want to be aware of the most innovative and current marketing techniques and want to strengthen their business strategies can benefit from this training. Marketing Managers, Product Managers, Community Managers, Social Media Managers, Advertisers, Media Planners or any other professional profile related to marketing and interested in managing effective campaigns can acquire all this knowledge with this diploma.

Career opportunities

Thanks to the Diploma in Marketing, you will have the opportunity to occupy positions such as Marketing Manager and manage decision-making in terms of product, price, distribution and communication policies. You will also be able to apply for the position of Commercial Director, as you will learn to detect commercial opportunities and research national and international markets. In addition, you will acquire the knowledge and skills necessary to implement the most appropriate marketing strategies to position and expand your own business.