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Home / FACULTAD DE MARKETING DIGITAL / Diploma in Social Media

Diploma in Social Media

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About this course

University degree

130 h

Online

Qualification of Diploma in Social Media

Diploma in Social Media issued by Universidad Hemisferios in collaboration with Instituto Europeo de Estudios Empresariales (INESEM).

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Objectives

To understand the concept of social media communication.

Know the keys of the main social platforms.

Plan organic actions for the maintenance and updating of social networks.

Design and execute advertising campaigns through social media platforms.

Manage the tasks of the community manager profile and the social media department.

Create content appropriate to the formats and spaces of the different social networks.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Social Media you will have the ability to manage communication with your own, earned and paid media, thanks to all the tools and functions of Facebook, Instagram, X Corp (Twitter), LinkedIn, YouTube, Tik Tok and Twitch. You will get the necessary training to manage the department or provide social media communication services to any brand, organization or project in a professional and strategic way.

Who is it aimed at?

This Diploma in Social Media is an ideal training for communication and marketing professionals looking for a highly demanded specialization. It is interesting for those who work in journalism, advertising, corporate communication, press and communication managers. As well as for managers and companies that want to boost their brand in the digital environment.

Career opportunities

Among the main professional opportunities of this Diploma in Social Media are the profiles of community manager, social media manager, social media strategist, journalist, publicist. It is also interesting for profiles of press officer, corporate communications manager and technical positions in e-commerce and digital marketing, in general.