Objectives

Carry out the approach of a social media strategy.

Knowing which channels are most appropriate and effective when carrying out a strategy.

Knowing the most important platforms to reach our target audience.

Learn how to create quality content.

Know how to define strategies and objectives to obtain results.

Master the use of different social networks.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Social Media you will be able to carry out digital marketing plans, as well as strategic and branding plans, so that you can manage your company's social networks, as well as branding, in a simple and competitive way. You will understand how to use these media to obtain the highest ROI and achieve the established KPI's, as well as monitor the data, for example through active listening and visualization of the main metrics.

Who is it aimed at?

This Diploma in Social Media is aimed at students, professionals and entrepreneurs in the areas of communication, marketing, advertising, web analytics, etc., who want to know how to create content and efficiently manage the use of social networks to achieve their objectives and maximize their benefits.

Career opportunities

With the Diploma in Social Media you can develop professionally as a marketing technician in SMEs, Community Manager, promoter of online digital actions, online communication technician, freelance consultant or digital marketing manager, entrepreneur in the web 2.0, or content creator. Take the step and become the figure of reference in your company.