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Diploma in Strategic Branding and Brand Development

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About this course

University degree

130 h

Online

Qualification of Diploma in Strategic Branding and Brand Development

Diploma in Strategic Branding and Brand Development issued by Universidad Hemisferios in collaboration with Instituto Europeo de Estudios Empresariales (INESEM).

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Objectives

Design strong and memorable brand identities.

Implement branding strategies to achieve optimal positioning.

Use storytelling and graphic design in brand communication.

Content

UNIT 1. WHAT IS A BRAND? DEFINITION AND INTEGRANTS

What is a brand?
Brand personality and structure

UNIT 2. BRAND CREATION PROCESSES

Strategic planning
Brand Equity or brand value
The image as a communicator

TEACHING UNIT 3. THE BRAND AND ITS COMMUNICATION

Traditional methods of communication
The presence of the brand in the online media
Visual communication

TEACHING UNIT 4. STRATEGIES AND BRAND MANAGEMENT

Brand architecture model
The brand manager as manager
Brand meaning management - brand identity
Storytelling
Branded content and product placement
Personal branding - how to create your own brand
Other manifestations - cool hunting, insight detection
Packaging
Merchandising or the brand turned into a product

UNIT 5. EXPERIENCE MARKETING

Experiential Marketing according to Schmitt
The phases of experience
The 7 I's of Experiential Marketing
Storytelling and Storylistening
Developing an Experiential Marketing strategy
Customer Experience and Smart Engagement

UNIT 6. SENSORY AND EMOTIONAL MARKETING

From the sensory buyer to the recurring customer
The customer as prescriber
The dopamine circuit
Marketing effects in the face of psychological stimuli
Process of changing consumer habits
Generating recurring sales

UNIT DIDACTIC 7. RELATIONAL MARKETING

Conceptualization of relationship marketing
Customer loyalty
Analysis tools in loyalty programs
Ethics in relationship marketing

UNIT DIDACTIC 8. DESIGN THINKING

Introduction to Design Thinking
The process in Design Thinking
Methodology in Design Thinking

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The Diploma in Strategic Branding and Brand Development provides you with the necessary skills to develop strong brand identities, implement effective communication strategies and adapt them to different channels and audiences. Students will be able to make strategic and creative decisions that positively impact the perception and value of a brand in the market.

Who is it aimed at?

This Diploma in Strategic Branding and Brand Development is aimed at professionals in marketing, advertising, graphic design, communication, as well as entrepreneurs and business people seeking to develop or strengthen their brand. It is ideal for people interested in building and managing a brand from scratch, and deepening branding and marketing strategies.

Career opportunities

Graduates of the Diploma in Strategic Branding and Brand Development will be able to perform in roles such as brand managers, branding strategists, graphic designers specialized in brands, marketing directors, and professionals in advertising and marketing agencies. Their training will enable them to lead branding and brand development projects.