Objectives

Understand the fundamentals of strategic communication

Develop new communication skills to communicate effectively

Master basic communication tools

Know how corporate communication works

To use social networks as a strategic communication tool.

To deepen the concept of digital communication

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Diploma in Strategic Communication prepares you to develop communication strategies for companies, to improve their reputation and build a solid brand image. You will also learn to manage social networks and media strategically, as well as develop new skills that will allow you to create productive dialogues exploiting all the key elements, such as image or public speaking techniques.

Who is it aimed at?

This Diploma in Strategic Communication is aimed at professionals in the field of communication, marketing and public relations who want to train or recycle their knowledge in the field of communication. It is also applicable to any other area that wishes to develop new communication skills.

Career opportunities

The professional opportunities of this Diploma in Strategic Communication are: Communication Advisor, Head of Institutional Relations, Strategic Communication Consultant, Head of Internal/External Communication, Public Relations Manager, Media Analyst, Head of Corporate Communication, Corporate Crisis Management Specialist...