Objectives

Learn the fundamentals of Conversion Rate Optimization.

Discover firsthand everything that surrounds the customer experience and its phases in the sales funnel.

Know the structure to follow in order to use the main CRO tools.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in CRO: Conversion Rate Optimization you will have the opportunity to learn the new trends within the optimization of funnels in e-commerce, delving into the specific strategy of neuromarketing and sales. You will have the opportunity to study how to optimize conversion rates using the best tools and specialized techniques, such as A/B Testing, copywriting or Google Analytics.

Who is it aimed at?

This Diploma in CRO: Conversion Rate Optimization is ideal for digital marketing professionals, e-commerce experts, entrepreneurs, influencers and recent graduates, as well as online business enthusiasts who want to improve their skills and knowledge of online sales, in order to boost their businesses, careers and professional opportunities.

Career opportunities

Career opportunities for graduates of the Diploma in CRO: Conversion Rate Optimization include roles as e-commerce managers, digital marketing directors, traffickers, digital entrepreneurs, marketing coordinators and trade marketing specialists, as well as consultants and advisors in e-commerce and digital marketing strategies for digital companies.