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Home / FACULTAD DE MARKETING DIGITAL / Executive Master de CRO
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This CRO Executive Master is aimed at professionals, entrepreneurs and specialists who want to specialize in analytics and web architecture and UX design, to improve the conversion of their business and optimize the budget allocated to marketing...
See moreUniversity degree
1500 h
Online
Degree Issued and Endorsed by the European Institute of Business Studies. "Non-Official Education and Not Conductive to the Obtaining of a Degree with Official Character or Certificate of Professionalism".
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Learn the main tools that will allow you to understand and apply conversion rate optimization (CRO).
Strengthen your vision of the bigger picture.
How to win new customers and keep and retain current ones by improving user awareness.
Increase ROI (return on investment) by reducing the cost of customer acquisition.
Have you ever spent money on online advertising, and all you get are visits that do not translate into sales? Or worse, those visits just go away, as if your website were a museum with free admission?
Well, my friend, if you have felt identified, you need to understand the blessed CRO.
The CRO (Conversion Rate Optimization) is the difference between having an online store that converts visitors into customers and one that just collects digital dust. And if you're here, it's not by chance... you're looking for answers, and this Executive Master in CRO may be the key that changes everything.
I'll tell you clearly: This master is not for everyone. If you're looking for a generic course, in which they fill your head with obsolete theories, keep looking. This one is for those who want results.
Imagine you have a sales funnel. You spend some dough on Google Ads, Facebook Ads, SEO, blah blah blah blah.... You get traffic. People coming to your website.
And then.... plof. Nothing happens. Users leave, do not fill out the form, do not buy, do not leave you even a sad email.
Well, the CRO is responsible for that funnel does not lose water everywhere. It is about optimizing your page so that each visit counts, so that each click is closer to a conversion. No more money wasted.
This Executive Master teaches you that and more. Here you are not going to learn theory that remains in the air, no sir. Here we talk about proven strategies, tools that work in the real world.
Professionals with years of experience: The professors who will teach you are not just academics. They are people who are in the trenches, optimizing websites and seeing results day by day. They will show you what really works and will prevent you from making rookie mistakes that many others make.
Practical approach 100%: Forget about boring theory. Here you will work with real cases. You will see how to improve a website, step by step. From the initial analysis to the implementation of changes that increase conversions. Yes, those changes that translate into money.
Advanced techniques that convert: You will learn how to identify the leakage points of your sales funnel. You will learn A/B testing tools, heat maps, behavioral analysis and many other advanced techniques to optimize every millimeter of your website.
Focused on ROI: This course is not just for learning. It's for your business to have more return. Every penny you invest in advertising must be profitable, and for that, you need CRO.
Flexible and accessible: We know you don't have all the time in the world. That's why this master's degree is 100% online, with 24/7 access so you can study whenever you feel like it. Also, if you have questions, the teachers are there to help you, they will not leave you stranded.
Web analytics tools: How the hell do you know where your traffic is going? Here you will learn how to use tools like Google Analytics, Hotjar, and others that will allow you to understand your users' behavior. No more assumptions, just data.
User-centered design: If your site is not optimized for the user, you can forget about selling. Here you will learn how to design experiences that make the user want to stay, browse and buy. A website that is a pleasure to visit.
A/B testing and experimentation: How do you know what to change on your site to improve conversions? Testing. Here you will learn how to do A/B tests that allow you to optimize every corner of your website.
Online persuasion: It's not just about data and numbers. You will also learn how to write to persuade. How to communicate with your users in a way that compels them to take action. And that, my friend, is pure gold.
Process Automation: Because, let's face it, you don't have time to spend all day on this. You will learn how to automate analysis and processes so that everything works without you having to be watching every minute.
If you are an eCommerce owner, marketing manager, freelance consultant, or simply want to learn how to make every visit to your site worth gold, this master's degree is for you.
If you want to keep throwing money into campaigns that do not convert, this is not your course. But if you're tired of investing without seeing results, if you're really interested in converting more with what you already have.... well, you know what to do.
Now I want you to ask yourself a question: How much do you think one more sale a day is worth to your business?
Imagine that, thanks to what you learn here, you manage to double, triple or even more your conversions. How much would you save on advertising campaigns? How much would your business grow?
The answer to that question, dear friend, is in this Executive Master in CRO. Do not hesitate any longer. The only thing that separates your business from converting visitors into customers is this master's degree.
This Executive Master in CRO is not just another course. It's the step you need to stop relying on luck and start seeing real results. If you really care about your business, if you want to convert traffic into sales... this is your master's degree.
Don't waste any more time. Invest in your success.
Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 75% de los contenidos de la plataforma. Por último, es necesario notificar la finalización de la acción formativa desde la plataforma para comenzar la expedición del título.
With this Executive Master in CRO you will learn how to manage and design your websites in order to improve the quality of web traffic and maximize investment. Through the knowledge of the behavior of our customers and the appropriate management of the digital environment, the student will achieve that the impact of your website on visitors is greater and carry out the actions stipulated in the marketing plan.
This CRO Executive Master is aimed at professionals, entrepreneurs and specialists who want to specialize in analytics and web architecture and UX design, to improve the conversion of their business and optimize the budget allocated to marketing, being more efficient and effective with less investment.
With this Executive Master in CRO you will work as a Web Usability Expert, Analysis, Development and Digital Transformation Specialist, SEO Consultant, Google Analytics Expert, CRO and UX Specialist, Web Analytics Manager or Digital Consultant. Any profession that has among its functions the digital analysis of their websites, including social networks.
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