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Home / FACULTAD DE MARKETING DIGITAL / Expert Course on Web Positioning and Copywriting

Expert Course on Web Positioning and Copywriting

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About this course

This SEO and Copywriting Course is aimed at any business professional who is looking for an introduction to the use of search engine marketing, as well as the creation of web content. It is also oriented to those students of Marketing, Communica...

University degree

725 h

Online

29 ECTS (Créditos)

Qualification of Expert Course on Web Positioning and Copywriting

University Degree in Web Positioning and Copywriting Expert Course with 725 hours and 29 ECTS credits by the Catholic University of Murcia.

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Objectives

To know the functions of digital marketing and the characteristics of the Internet.

Understand the advantages of using CMS for structuring a website.

Plan an SEO On Page strategy and design the web based on the User Experience

Know the Plugins and other tools to optimize SEO On Page strategies.

To carry out Linkbuilding strategies and to know the concept of storytelling.

To know the elements of an e-commerce website.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. Además recibirá los materiales didácticos que incluye el curso para poder consultarlos en cualquier momento y conservarlos una vez finalizado el mismo.La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this SEO and Copywriting Course you will be prepared to manage digital marketing and, more specifically, search engine marketing. You will learn the procedure to carry out SEO campaigns and you will be introduced to the Search Engine Marketing bidding system. On the other hand, you will learn the main Copywriting techniques, differentiating between e-commerce and personal branding.

Who is it aimed at?

Career opportunities

Training with the SEO and Copywriting Course you will enter an innovative sector that is the order of the day. You will be able to work in Digital Marketing, Communication or Advertising Departments as SEO and Content Creation Specialist. Other positions related to this training are: E-Commerce Analyst Technician, Marketing Manager, SEO Consultant or SEO Manager.