Objectives

Learn the fundamentals of digital marketing.

Discover firsthand everything that surrounds digital marketing and the sales funnel.

Know the structure to follow to generate traffic to a website through different channels.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Master in Traffic Digital Manager you will have the possibility to learn the new trends within the digital marketing world, delving into the specific strategy of web traffic generation and conversion rate optimization. You will have the possibility to study how to carry out an online sales strategy, with different business models, and of course, learning from best practices.

Who is it aimed at?

This Master in Traffic Digital Manager is ideal for digital marketing professionals, e-commerce experts, entrepreneurs and recent graduates, as well as online business enthusiasts who wish to improve their trafficker skills in order to boost their businesses, careers and professional opportunities.

Career opportunities

Career opportunities for graduates of the Master in Traffic Digital Manager include roles such as e-commerce manager, digital marketing director, social media manager, trafficker, CRO specialist, SEM manager, project manager and trade marketing specialist, as well as consultants and advisors in digital marketing strategies and web traffic generation.