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Master in Digital Marketing

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About this course

This online master's degree is aimed at any recent graduate, professional or entrepreneur who wishes to specialize in this area and improve their job performance. You will be able to apply this knowledge independently or improve your employabili...

University degree

1500 h

Online

60 ECTS (Créditos)

Qualification of Master in Digital Marketing

Double Degree: - Official Title of Official University Master's Degree in Digital Marketing issued by the e-Campus University accredited with 60 University ECTS. Overcoming it will entitle the student to obtain the corresponding Official Master's Degree, which can enable the completion of the Doctoral Thesis and obtain the title of Doctor / a. - Master's Degree in Digital Marketing with 1500 hours issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized with academic excellence in online education by QS World University Rankings.

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Objectives

Design and execute a digital marketing plan.

Learn to efficiently manage the different social networks.

Understand the importance of search engine marketing and web analytics.

Undertake SEO and SEM positioning strategies.

Content

Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura con nosotros a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus que será calificado con una puntuación entre 0-6 puntos. Finalmente tendrán que realizar un examen oficial de forma presencial en español de cada una de las asignaturas del máster, pudiendo realizarse en la sedes de Madrid o Bogotá o en cualquiera de las sedes de la Cámara de Comercio con la que la Universidad tiene un convenio para la realización de las evaluaciones presenciales. Actualmente estos exámenes se están realizando de forma online excepcionalmente por la situación de Covid.

What does it prepare you for?

This training action prepares you to obtain multidisciplinary and applied knowledge of the different areas, in order to lead online marketing projects. Thanks to this training you will improve your job performance, improving the perceived value of your company through the different online media, as well as the sales it will generate. Get ready to be the figure that leads the change in your company.

Who is it aimed at?

Career opportunities

The knowledge acquired during this Master's Degree in Digital Marketing will give you the opportunity to become a specialist, being able to access positions such as: online marketing director, marketing technician, social media manager, community manager, web analyst, SEO and SEM specialist, E-Commerce director, digital product manager, digital marketing consultant, etc.