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Master in Digital Marketing

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About this course

This Master is aimed at all those professionals who want to train in digital marketing, as well as all those people who are passionate about the world of marketing. It is an ideal training for those businessmen and entrepreneurs who wish to give...

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University degree

1500 h

Online

Titulacion

Qualification of Master in Digital Marketing

Degree Issued and Endorsed by the European Institute of Business Studies (INESEM). "Non Official Education and Not Conductive to the Obtaining of a Title with Official Character or Certificate of Professionalism".

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Objectives

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Discover the main elements of digital marketing and a strategic plan.

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Understand how search engine marketing works and the main strategies.

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Master and efficiently manage social networks based on marketing objectives.

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Design, create and manage an e-commerce.

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Acquire skills in the creation and optimization of digital content in different media.

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Acquire digital communication skills focused on the customer.

Why choose Master in Digital Marketing?

A Master's Degree in Digital Marketing?

How many times have you heard the word Digital Marketing in the last 5 years? A lot, right? And it's normal. Digital marketing is everywhere: in your Instagram feed, in those ads that follow you everywhere, in the newsletters that, for some strange reason, you end up opening without realizing it... Come on! It's impossible to escape.

But, mind you, we're not just talking about uploading a couple of pretty pictures to Facebook and waiting for sales to fall from the sky. That would be like trying to fish with a broken rod. If you really want to be THE or THE crack in this world, it's not enough to be "the one who gets the most likes". Here it is about knowing how to sell. Understanding how these platforms work, what strategies to use and when to do it. And if you also know how to analyze results and optimize what you do, you become a real marketing shark!

This master's degree we bring you is not just any course with three videos and a diploma that you can print at home. It is THE MASTER. The one that will teach you to move like a fish in water in the digital world.

What will you learn in this Master in Digital Marketing?

Before you say "well, just another master's degree", let me tell you a secret: this master's goes to the point. Here you won't waste time with filler theory. This is practical training. The kind that really prepares you for what you will find out there, in the competitive world of marketing.

Do you want to know what this is all about? Simple. Learn how to design effective strategies, master the digital marketing tools used by the best in the industry, and most importantly: learn how to sell. Because yes, digital marketing is about selling, and if you don't know how to do it... well, you'd better do something else.

  • SEO and SEM: If you're not on Google, you don't exist. Learn how to appear in the top positions and how to get the most out of paid advertising.
  • Social Networks: No, it's not just about posting a nice picture. Learn how to manage a community, create content that connects and measure results to ensure sales.
  • Advertising on platforms such as Facebook Ads and Google Ads: The tools of the pros. It's no use investing money if you don't know how to create effective ads. Here you will learn how to make campaigns that really convert.
  • Web Analytics and Metrics: If you can't measure it, you can't improve it. Here you will learn how to analyze the performance of your campaigns, interpret that data and make strategic decisions that will help you improve more and more.
  • Email Marketing: Does it sound like email is dead? Well, it's not. Email marketing is still one of the most effective tools to sell. You will learn how to create email campaigns that people want to open (and that convert).
  • Ecommerce Strategies: Because selling online is not the same as selling in a physical store. Learn how to create a simple, effective buying process with high conversion rates.
  • Digital Transformation: Being up to date is vital. Not only are you going to learn what works today, but also how to be prepared for the future. Because digital marketing evolves faster than a hare in a field of carrots.

Why this master's degree and not another one?

I'm telling you right now: this is not the typical master's degree where you just watch a PowerPoint and take exams. Here you're going to get your hands dirty, in a good way. What you learn today, you will be able to apply tomorrow in your work. And that, my friend, is what makes the difference.

Also, if you're wondering if this master's degree is designed for you, the answer is YES. It doesn't matter if you are an entrepreneur looking to grow your business, or if you work in a company and need to level up. There's content here for everyone, from those just starting out to those who have been in the game for a while.

The value of what you'll learn is real

Think about it. Once you master digital marketing, doors open for you. Big companies, small companies, home-grown businesses.... Everyone, absolutely everyone, needs someone who knows how to move in this world. And the difference between being "just one more" and being the best is training. Practical, real training that you can apply and see results.

Who is it for?

This master's degree is for you if:

  1. You want to learn from scratch how to do digital marketing like the big boys.
  2. You already have knowledge, but you want to perfect it, update it or specialize in a specific area.
  3. You have your own business and you want to make it really take off, because you have already seen that "publishing on social networks" is not enough.
  4. You work in a company and you need tools to improve your online presence.

Don't get left behind. Sign up now.

If all this sounds like what you need, then don't think twice. Sign up for the Master in Digital Marketing and start transforming your future.

Remember that ad you saw a few days ago that made you think "how do they do that?"? Well, imagine that you could be the brains behind those campaigns. And no, it's not a matter of luck, it's a matter of training.

So give it a go. Because the future does not wait, and in the world of digital marketing, he who does not run, flies.

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Content

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Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 75% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.

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What does it prepare you for?

Digital Marketing or Online Marketing is a discipline that is becoming increasingly important within the company. This Master aims to train future specialized professionals capable of responding to the new communication and marketing needs of the business sector. If the world of marketing fascinates you, or if you already work in it, with this Master you will learn to develop online marketing strategies.

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Who is it aimed at?

This Master is aimed at all those professionals who want to train in digital marketing, as well as all those people who are passionate about the world of marketing. It is an ideal training for those businessmen and entrepreneurs who wish to give visibility to their business in the online environment, taking advantage of the countless opportunities of this.

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Career opportunities

Online Advertising Agencies, Online Marketing and Communication Technicians, Social Media Manager, Communication Manager, Online Marketing Director, Freelance Advisor or Consultant, International Expansion Manager, in general, in any company that wants to develop and improve its online marketing strategy bringing it closer to users around the world.

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