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Home / FACULTAD DE MARKETING DIGITAL / Master of Continuing Education in Sports Marketing and Promotion

Master of Continuing Education in Sports Marketing and Promotion

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About this course

This training is designed for those marketing professionals who wish to obtain a high level of specialization in the application of marketing strategies oriented to the sports sector. Similarly, this Master is aimed at university graduates who w...

University degree

1500 h

Online

60 ECTS (Créditos)

Qualification of Master of Continuing Education in Sports Marketing and Promotion

University Degree of Master of Lifelong Learning in Marketing and Promotion in Sport with 1500 hours and 60 ECTS credits by the Catholic University of Murcia.

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Objectives

Analyze the importance of marketing in sports facilities.

Apply a comprehensive marketing strategy.

Create a digital marketing strategy oriented to sports centers.

Implement an SEO strategy.

Develop a successful social media strategy.

Acquire copywriting techniques to convert visitors into buyers.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. Además recibirá los materiales didácticos que incluye el curso para poder consultarlos en cualquier momento y conservarlos una vez finalizado el mismo.La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With the Master in Sports Marketing you will lead the Marketing and Sales strategy of any business related to sports. You will be able to apply a comprehensive marketing strategy to attract potential customers and increase business conversions. Thanks to the techniques of SEO, SEM, Social Media, Copywriting and Web Analytics or Relationship Marketing you will optimize business growth and increase profitability.

Who is it aimed at?

Career opportunities

The Master in Sports Marketing trains you to work as a Marketing Director in the sports sector. In addition, thanks to the training you will acquire knowledge to work as a Marketing Consultant in the sports sector, Expert in Sports Sponsorship, Specialist in SEO and Web Analytics, Expert in Social Media, Copywriting and Inbound Marketing, etc.