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Home / FACULTAD DE MARKETING DIGITAL / Master of Lifelong Learning in Online Marketing and e-Commerce
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The Master in Digital Marketing and E-Commerce is aimed at university graduates who wish to specialize in online business development and increase sales through online marketing in different types of businesses. After completing the Master, stud...
See moreUniversity degree
1500 h
Online
60 ECTS (Créditos)
Double Degree:
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Subscribe nowAnalyze the importance of digital marketing.- Acquire the knowledge and apply techniques related to SEO On page.- Know the main techniques of SEO Off page.- Analyze the keys to any ecommerce.- Implement a social media strategy.- Acquire copywriting techniques to convert visitors into buyers.- Learn to apply a successful Inbound Marketing strategy to increase online sales.- Learn to apply a successful Inbound Marketing strategy to increase online sales.
Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.
The Master in Online Marketing and e-Commerce will prepare you to manage and lead the sales strategy of any online business. After completing the training, you will be able to apply inbound marketing to attract potential customers and increase conversions. Thanks to SEO, SEM, Social Media, Copywriting and Web Analytics techniques, you will be able to optimize the growth of your online business and increase its profitability.
The Master in Digital Marketing and E-Commerce is aimed at university graduates who wish to specialize in online business development and increase sales through online marketing in different types of businesses. After completing the Master, students will acquire all the information and skills necessary to take up jobs as Marketing Director. Director of Marketing.
The Master in Online Marketing and e-Commerce of INESEM trains you to work as Marketing Director of any business, both for those who wish to expand their sales opportunities to the online channel, as those purely digital. Online Marketing Consultant, E-Commerce Expert, SEO and Web Analytics Specialist, Expert in Social Media, Copywriting and Inbound Marketing, in addition to the ability to lead, develop and promote online sales or improve the user experience. .
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