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Home / FACULTAD DE MARKETING DIGITAL / Master of Lifelong Learning in Online Marketing and e-Commerce
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The Master in Digital Marketing and E-Commerce is aimed at university graduates who wish to specialize in online business development and increase sales through online marketing in different types of businesses. After completing the Master, stud...
See moreUniversity degree
1500 h
Online
60 ECTS (Créditos)
Double Degree:
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Subscribe nowAnalyze the importance of digital marketing.- Acquire the knowledge and apply techniques related to SEO On page.- Know the main techniques of SEO Off page.- Analyze the keys to any ecommerce.- Implement a social media strategy.- Acquire copywriting techniques to convert visitors into buyers.- Learn to apply a successful Inbound Marketing strategy to increase online sales.- Learn to apply a successful Inbound Marketing strategy to increase online sales.
If you are looking to stand out in the world of digital marketing and e-commerce, let me tell you that you have come to the right place. How many times have you asked yourself the question of how to take that big professional leap? Maybe you already have experience in marketing, or maybe you're new to this world, but what is clear is that to excel, you need more than desire and a couple of tutorials on YouTube.
I'm talking about serious, practical training, and above all, that gives you results. Because, let's be honest, theory is nice, but if you don't know how to put it into practice, you're stuck in the same place. The Master of Lifelong Learning in Online Marketing and e-Commerce is exactly what you need to stop trying and start achieving. Come on, this is not another little online course that leaves you with more questions than answers. Here you are going to learn for real, and I'm not just saying that.
First, let's get to what really matters: Why this master and not another?
Practical and applicable knowledge from day one.
Here we are not going to waste time with words. You are going to learn tools, techniques and strategies that are working today in online marketing and e-commerce. Do you want to know how to optimize Google Ads campaigns or create conversion funnels that really work? Here you will learn it. And not superficially, but with the necessary detail so you can apply it from now on.
Total flexibility: Study at your own pace.
We know that not everyone has the time to dedicate hours and hours to study. That's why this master's degree is completely online, and you can do it at your own pace. There is no rush, but be careful, we are not going to leave you holding your hand. You will have constant support from specialized tutors who will be with you every step of the way. If you get stuck, they will be there to help you move forward.
Official University Degree.
This master's degree is endorsed by a prestigious institution. Upon completion, you will get a university degree that not only opens doors in the labor market, but also positions you as an expert in digital marketing and e-commerce. And this, dear reader, in such a competitive world, makes all the difference.
Tools used by top companies.
If you think about the e-commerce giants, you'll see that they don't use just anything to manage their businesses. From using platforms like Shopify, WooCommerce, Google Analytics, to advanced SEO and SEM strategies, you're going to be prepared to work with the tools that are setting trends.
High-level networking.
Throughout the master's degree, you'll have the opportunity to connect with industry professionals. Don't underestimate the power of networking. Many times, success in business and professional life comes from knowing the right people. Here you'll be surrounded by an environment full of people with ambition and a drive to succeed.
This master's degree is designed for both those who already have experience in marketing and e-commerce, as well as those who are just starting out and are looking for solid training to enter this world. If you work in marketing, sales, advertising or business management and feel you are falling behind, or if you simply want to upgrade and learn what really matters in digital marketing, this master's degree is for you.
You don't need to have specific prior training. What you need is a desire to learn and apply what you learn, because that's what this master's is all about: putting everything into practice from day one. If you follow the modules, do the exercises and apply what you learn, you will be much closer to achieving those professional goals you have in mind.
The content of the master's program is designed to cover all the key areas of digital marketing and e-commerce. Some of the topics you will master by the end of the course include:
After completing this master's degree, you won't just have a degree under your arm. You'll have the knowledge, tools and confidence to take on any challenge in the world of digital marketing and e-commerce. Whether you want to launch your own online business or work for a large company, you'll be ready to lead projects, optimize strategies and achieve results.
And best of all: you'll have done it at your own pace, without stress, with a practical and straightforward approach!
If you've read this far, it's because something inside you already knows that this master's degree is what you need. So why not take the plunge? Today is the perfect day to start building the future you want.
Enroll now in the Master of Lifelong Learning in Online Marketing and e-Commerce and start making a difference in your professional life. see you inside!
Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.
The Master in Online Marketing and e-Commerce will prepare you to manage and lead the sales strategy of any online business. After completing the training, you will be able to apply inbound marketing to attract potential customers and increase conversions. Thanks to SEO, SEM, Social Media, Copywriting and Web Analytics techniques, you will be able to optimize the growth of your online business and increase its profitability.
The Master in Digital Marketing and E-Commerce is aimed at university graduates who wish to specialize in online business development and increase sales through online marketing in different types of businesses. After completing the Master, students will acquire all the information and skills necessary to take up jobs as Marketing Director. Director of Marketing.
The Master in Online Marketing and e-Commerce of INESEM trains you to work as Marketing Director of any business, both for those who wish to expand their sales opportunities to the online channel, as those purely digital. Online Marketing Consultant, E-Commerce Expert, SEO and Web Analytics Specialist, Expert in Social Media, Copywriting and Inbound Marketing, in addition to the ability to lead, develop and promote online sales or improve the user experience. .
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