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Home / FACULTAD DE MARKETING DIGITAL / Programa en CRO: Conversion Rate Optimization

Programa en CRO: Conversion Rate Optimization

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About this course

University degree

96 h

Online

Qualification of Programa en CRO: Conversion Rate Optimization

CRO: Conversion Rate Optimization Program Degree issued by Euroinnova International Online Education in collaboration with the Center for Continuing Education of the Graduate School of the Continental University.

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Objectives

Master basic UX concepts.

Understand the digital experience.

Intro to Conversion Rate Opt.

Learn A/B and Multivariate.

Improve the conversion phase.

Analyze funnels effectively.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The Program in CRO: Conversion Rate Optimization prepares you to improve user-web interaction with UX methods, address consumer digital integration and boost conversion strategies. You will learn about A/B testing, funnel analysis, landing page optimization, while exploring SEO and copywriting techniques. The program includes training in Google Analytics and specialized CRO tools, as well as neuromarketing and neuro-sales skills to hone your online persuasion and sales skills.

Who is it aimed at?

The CRO Program is designed for digital marketers, content managers and web designers who want to delve deeper into conversion rate optimization. With modules such as UX, A/B Testing, SEO and Google Analytics, this program is ideal for those looking to improve the user experience and increase the effectiveness of their digital strategies. Through learning neuromarketing techniques and landing page optimization, participants will acquire practical skills to apply to the analysis and improvement of their conversion funnels.

Career opportunities

Upon completion of our CRO: Conversion Rate Optimization Program, you will be ready for key roles in digital marketing. Master everything from UX and copywriting to analytics with Google Analytics, optimizing conversion funnels and landing pages. Open doors to positions such as CRO specialist, UX analyst, A/B testing expert and digital marketing consultant, all in demand to improve the online experience and boost sales. Elevate brands with your ability to convert clicks into customers.