Objectives

To know how the brand creation process works.

To study the different strategies for the creation of corporate identity.

Improve the branding of a company.

Impact on the consumer's mind to gain relevance in the market.

Differentiate from the competition and become a benchmark.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Specialization in Branding prepares you to create brand strategies and perform a professional management of the company's corporate image. You will learn how to improve the reputation of an organization and reach a wider audience. In addition, you will become familiar with the use of techniques and tools that will help improve customer relations and create your own brand.

Who is it aimed at?

This Specialization in Branding is aimed at professionals in the field of communication, marketing and advertising who wish to learn how to strategically manage the brand image of a company in order to improve its positioning and differentiate itself from the competition.

Career opportunities

The professional opportunities of this Specialization in Branding are very varied since you will be able to work advising companies and improving their brand image. Some examples of the positions you can occupy are: Brand Management, Branding Expert, Brand Consulting, Marketing Manager, Brand Designer, Product Manager, Brand Specialist, Product manager...