Objectives

Improve the position of a website in search engine results.

Learn how a SEM strategy works.

Differentiate between SEO and SEM actions.

To build an organic positioning strategy.

Learn how Google's algorithm works.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Specialization in SEO, SEM and Web Positioning prepares you to improve the online presence of a business. You will learn the basic techniques of web positioning and you will be the person responsible for the design and execution of SEO and SEM strategies. You will understand how search algorithms work and learn how to optimize key elements on a web page. In addition, you will be able to run paid campaigns and attract a larger audience.

Who is it aimed at?

This Specialization in SEO, SEM and Web Positioning is aimed at digital marketing professionals who want to learn how to improve visibility in search engines and increase the web traffic of a portal. It is also very useful for entrepreneurs or online business owners who want to acquire the basic knowledge to position their websites.

Career opportunities

The professional opportunities of this Specialization in SEO, SEM and Web Positioning are very varied since you can work in SEO Consulting, SEM Consulting, Digital Content Creation, PPC Campaign Management, Digital Entrepreneurship, as Digital Marketing Manager, Content Marketing Specialist, Data Analyst, SEO Content Specialist...